Weeimaii International Trade(Taizhou) Co., Ltd.
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Weeimaii International Trade(Taizhou) Co., Ltd.
Weeimaii Company strengthens the core strategy of "deep cultivation of brands, multiple categories and multiple channels", consolidates brand and product competitiveness, operates steadily, and develops pragmatically.
We focus on creating cost-effective children's shoe products, and are committed to providing comfortable, healthy, fashionable, high-quality and cost-effective products for children around the world.
Our product line covers a full range of children's shoe products such as toddler shoes, sports shoes, casual shoes, sandals, snow boots, ceremonial shoes, football boots, etc., which are suitable for the daily wear and multi-scene use needs of children of different ages. From toddler enlightenment to energetic youth, we always take "quality first, leading design, and reasonable price" as the core to create high-quality products that are more suitable for children's growth.
Corporate vision
To become a leading enterprise in the international children's shoe market, leading the industry with excellent products and services, and shaping an international model of China's children's shoes
Wei Mai Mission
Let every child be healthy and happy to the future
Wei Mai slogan
Grow Together
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Every pair of children's shoes produced by Weimai is a reflection of our deep understanding and intention of children's healthy growth and quality of life.
With Apawwa, a well-known brand with a history of more than 20 years in the European market, the company has deeply cultivated the local market and accumulated rich brand influence and customer resources. Relying on China's mature and efficient supply chain system and strict quality control management, we can continue to provide children's shoe products with high cost performance and high quality to meet the diversified needs of the market.
At the same time, the company has established an extensive and mature channel network in Europe, now covering at least 1,500+ stable cooperative channel providers, and continues to promote channel expansion plans to ensure the continuous enhancement of brand competitiveness. Through the operation of local wholesale stores in the two core markets of Poland and Romania, combined with more than 3,000 square meters of modern warehousing facilities and abundant spot inventory, we have achieved rapid response to customer needs and efficient localized service support, helping our brands grow steadily in the European market.
Corporate philosophy: always adhere to the consumer-centric, constantly launch innovative products and excellent service experience
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Weeimaii Core Values
(1) Consumer first
Always focus on consumer needs, listen carefully to the voice of the market, and continuously optimize products and services
(2) Excellent quality
Strictly control product quality, use high-quality materials and advanced technology, and continue to innovate to meet customers' dual needs for quality and personalization
(3) Teamwork
emphasize collaboration and give full play to team advantages; Build a development platform for employees and partners for mutual benefit and win-win results
(4) Integrity management
Adhere to honesty and trustworthiness, abide by laws and regulations, standardize business behavior, and establish a good corporate image
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.templete-con86 .con-tbody-items .items-box .items-title img{display: inline-block;vertical-align: top;width: 52px;margin-right: 26px;}
.templete-con86 .con-tbody-items .items-box .items-text{position: relative;font-size: 16px;line-height: 32px;color: #333333;margin-top: 25px;}
@media screen and (max-width:1459px) {
.templete-con86 .con-title{font-size: 38px;line-height: 50px;}
.templete-con86 .con-tbody{padding-top: 44px;}
.templete-con86 .con-tbody .con-tbody-list{margin-left: -10px;margin-right: -10px;}
.templete-con86 .con-tbody .con-tbody-items{width: 50%;padding: 0 10px;margin-bottom: 20px;}
.templete-con86 .con-tbody-items .items-box{padding: 28px 30px;}
.templete-con86 .con-tbody-items .items-box .items-title{font-size: 18px;line-height: 30px;}
.templete-con86 .con-tbody-items .items-box .items-title img{width: 50px;margin-right: 20px;}
.templete-con86 .con-tbody-items .items-box .items-text{font-size: 16px;line-height: 30px;margin-top: 22px;}
}
@media screen and (max-width:1259px) {
.templete-con86 .con-title{font-size: 32px;line-height: 44px;}
.templete-con86 .con-tbody{padding-top: 36px;}
.templete-con86 .con-tbody .con-tbody-list{margin-left: -6px;margin-right: -6px;}
.templete-con86 .con-tbody .con-tbody-items{width: 50%;padding: 0 6px;margin-bottom: 18px;}
.templete-con86 .con-tbody-items .items-box{padding: 24px 24px;}
.templete-con86 .con-tbody-items .items-box .items-title{font-size: 18px;line-height: 28px;}
.templete-con86 .con-tbody-items .items-box .items-title img{width: 48px;margin-right: 16px;}
.templete-con86 .con-tbody-items .items-box .items-text{font-size: 16px;line-height: 28px;margin-top: 18px;}
}
@media screen and (max-width:991px) {
.templete-con86 .con-title{font-size: 26px;line-height: 38px;}
.templete-con86 .con-tbody{padding-top: 28px;}
.templete-con86 .con-tbody .con-tbody-list{margin-left: -6px;margin-right: -6px;}
.templete-con86 .con-tbody .con-tbody-items{width: 50%;padding: 0 6px;margin-bottom: 18px;}
.templete-con86 .con-tbody-items .items-box{padding: 18px;}
.templete-con86 .con-tbody-items .items-box .items-title{font-size: 18px;line-height: 28px;}
.templete-con86 .con-tbody-items .items-box .items-title img{width: 48px;margin-right: 16px;}
.templete-con86 .con-tbody-items .items-box .items-text{font-size: 15px;line-height: 26px;margin-top: 15px;}
}
@media screen and (max-width: 680px) {
.templete-con86 .con-title{font-size: 20px;line-height: 32px;}
.templete-con86 .con-tbody{padding-top: 22px;}
.templete-con86 .con-tbody .con-tbody-list{margin-left: -6px;margin-right: -6px;}
.templete-con86 .con-tbody .con-tbody-items{width: 100%;padding: 0 6px;margin-bottom: 18px;}
.templete-con86 .con-tbody-items .items-box{padding: 18px;}
.templete-con86 .con-tbody-items .items-box .items-title{font-size: 18px;line-height: 28px;}
.templete-con86 .con-tbody-items .items-box .items-title img{width: 48px;margin-right: 16px;}
.templete-con86 .con-tbody-items .items-box .items-text{font-size: 14px;line-height: 24px;margin-top: 12px;}
}
Enterprise spirit
(1) Innovative spirit: have the courage to break through traditional thinking, actively explore and innovate, and continuously improve products and services
(2) Unity spirit: think in one place, work hard in one place, unite as one, and be invincible
(3) Service spirit: take the initiative to discover customer needs, provide thoughtful and meticulous services, and win customer recognition with high-quality services
Corporate philosophy
(1) Product concept: quality-oriented, fashion-led, comfort first, to create excellent products
(2) Marketing concept: precise positioning, brand marketing, win-win cooperation, and expansion of the international market
(3) Talent concept: respect, cultivate and retain talents, and provide a fair environment and development opportunities
.templete-con4 * { margin: 0px; padding: 0px; -moz-box-sizing: border-box; box-sizing: border-box; }
.templete-con4{position: relative;width: 100%;}
.templete-con4 .con-title{font-size: 34px;font-weight: bold;color: #333333;line-height: 54px;text-align: left;text-transform: uppercase;}
.templete-con4 .con-text{font-size: 20px;text-align: left;color: #666666;line-height: 32px;margin-top: 20px;}
.templete-con4 .con-tbody{position: relative;width: 100%;padding-top: 56px;}
.templete-con4 .con-tbody .con-tbody-list{position: relative;font-size: 0;letter-spacing: 0;}
.templete-con4 .con-tbody .con-tbody-item{position: relative;width: 100%;margin-bottom: 32px;display: flex;justify-content: space-between;flex-wrap: wrap;}
.templete-con4 .con-tbody .con-tbody-list::before{content: "";position: absolute;left: 126px;top: 34px;bottom: 34px;width: 1px;background: hsla(211, 70%, 31%, .3);}
.templete-con4 .con-tbody .con-tbody-item::before{content: "";position: absolute;left: 126px;transform: translateX(-50%);top: 22px;width: 24px;height: 24px;background: transparent;border: 4px solid rgba(24,78,136,0.16);border-radius: 50%;box-sizing: border-box;}
.templete-con4 .con-tbody .con-tbody-item::after{content: "";position: absolute;left: 126px;transform: translateX(-50%);top: 26px;width: 16px;height: 16px;background: #184E88;border-radius: 50%;box-sizing: border-box;}
.templete-con4 .con-tbody-item .item-year{width: 126px;position: relative;font-size: 30px;padding: 9px 0;font-weight: bold;color: #184E88;line-height: 42px;}
.templete-con4 .con-tbody-item .item-box{position: relative;width: calc(100% - 186px);background: #F7F8FA;border-radius: 10px;padding: 10px 18px;}
.templete-con4 .con-tbody-item .item-box .item-text{font-size: 18px;color: #666666;line-height: 40px;}
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.templete-con4 .con-title{font-size: 32px;line-height: 50px;}
.templete-con4 .con-text{font-size: 18px;line-height: 30px;margin-top: 18px;}
.templete-con4 .con-tbody{padding-top: 48px;}
.templete-con4 .con-tbody .con-tbody-item{margin-bottom: 32px;}
.templete-con4 .con-tbody .con-tbody-list::before{left: 120px;top: 32px;bottom: 32px;}
.templete-con4 .con-tbody .con-tbody-item::before{left: 120px;top: 20px;width: 24px;height: 24px;border-width: 4px;}
.templete-con4 .con-tbody .con-tbody-item::after{left: 120px;top: 24px;width: 16px;height: 16px;}
.templete-con4 .con-tbody-item .item-year{width: 126px;font-size: 28px;padding: 8px 0;line-height: 40px;}
.templete-con4 .con-tbody-item .item-box{width: calc(100% - 172px);border-radius: 9px;padding: 8px 18px;}
.templete-con4 .con-tbody-item .item-box .item-text{font-size: 18px;line-height: 40px;}
}
@media screen and (max-width:1259px) {
.templete-con4 .con-title{font-size: 28px;line-height: 44px;}
.templete-con4 .con-text{font-size: 16px;line-height: 28px;margin-top: 16px;}
.templete-con4 .con-tbody{padding-top: 42px;}
.templete-con4 .con-tbody .con-tbody-item{margin-bottom: 28px;}
.templete-con4 .con-tbody .con-tbody-list::before{left: 110px;top: 30px;bottom: 30px;}
.templete-con4 .con-tbody .con-tbody-item::before{left: 110px;top: 20px;width: 22px;height: 22px;border-width: 4px;}
.templete-con4 .con-tbody .con-tbody-item::after{left: 110px;top: 24px;width: 14px;height: 14px;}
.templete-con4 .con-tbody-item .item-year{width: 110px;font-size: 26px;padding: 8px 0;line-height: 36px;}
.templete-con4 .con-tbody-item .item-box{width: calc(100% - 160px);border-radius: 8px;padding: 8px 16px;}
.templete-con4 .con-tbody-item .item-box .item-text{font-size: 18px;line-height: 36px;}
}
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.templete-con4 .con-text{font-size: 15px;line-height: 26px;margin-top: 12px;}
.templete-con4 .con-tbody{padding-top: 36px;}
.templete-con4 .con-tbody .con-tbody-item{margin-bottom: 24px;}
.templete-con4 .con-tbody .con-tbody-list::before{left: 100px;top: 30px;bottom: 30px;}
.templete-con4 .con-tbody .con-tbody-item::before{left: 100px;top: 16px;width: 22px;height: 22px;border-width: 4px;}
.templete-con4 .con-tbody .con-tbody-item::after{left: 100px;top: 20px;width: 14px;height: 14px;}
.templete-con4 .con-tbody-item .item-year{width: 100px;font-size: 24px;padding: 7px 0;line-height: 32px;}
.templete-con4 .con-tbody-item .item-box{width: calc(100% - 146px);border-radius: 8px;padding: 7px 14px;}
.templete-con4 .con-tbody-item .item-box .item-text{font-size: 16px;line-height: 32px;}
}
@media screen and (max-width:720px) {
.templete-con4 .con-title{font-size: 20px;line-height: 36px;}
.templete-con4 .con-text{font-size: 14px;line-height: 24px;margin-top: 10px;}
.templete-con4 .con-tbody{padding-top: 30px;}
.templete-con4 .con-tbody .con-tbody-item{margin-bottom: 20px;}
.templete-con4 .con-tbody .con-tbody-list::before{left: 96px;top: 26px;bottom: 26px;}
.templete-con4 .con-tbody .con-tbody-item::before{left: 96px;top: 12px;width: 20px;height: 20px;border-width: 4px;}
.templete-con4 .con-tbody .con-tbody-item::after{left: 96px;top: 16px;width: 12px;height: 12px;}
.templete-con4 .con-tbody-item .item-year{width: 96px;font-size: 20px;padding: 6px 0;line-height: 28px;}
.templete-con4 .con-tbody-item .item-box{width: calc(100% - 136px);border-radius: 8px;padding: 6px 12px;}
.templete-con4 .con-tbody-item .item-box .item-text{font-size: 15px;line-height: 28px;}
}
@media screen and (max-width:640px) {
.templete-con4 .con-title{font-size: 18px;line-height: 32px;}
.templete-con4 .con-text{font-size: 13px;line-height: 22px;margin-top: 8px;}
.templete-con4 .con-tbody{padding-top: 24px;}
.templete-con4 .con-tbody .con-tbody-item{margin-bottom: 20px;}
.templete-con4 .con-tbody .con-tbody-list::before{left: 76px;top: 26px;bottom: 26px;}
.templete-con4 .con-tbody .con-tbody-item::before{left: 76px;top: 12px;width: 20px;height: 20px;border-width: 4px;}
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.templete-con4 .con-tbody-item .item-year{width: 76px;font-size: 20px;padding: 6px 0;line-height: 28px;}
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.templete-con4 .con-tbody-item .item-box .item-text{font-size: 14px;line-height: 28px;}
}
@media screen and (max-width:420px) {
.templete-con4 .con-title{font-size: 18px;line-height: 32px;}
.templete-con4 .con-text{font-size: 13px;line-height: 22px;margin-top: 8px;}
.templete-con4 .con-tbody{padding-top: 24px;}
.templete-con4 .con-tbody .con-tbody-item{margin-bottom: 18px;}
.templete-con4 .con-tbody .con-tbody-list::before{display: none;}
.templete-con4 .con-tbody .con-tbody-item::before{display: none;}
.templete-con4 .con-tbody .con-tbody-item::after{display: none;}
.templete-con4 .con-tbody-item .item-year{width: 100%;font-size: 20px;padding: 6px 0;line-height: 28px;text-align: center;}
.templete-con4 .con-tbody-item .item-box{width:100%;border-radius: 8px;padding: 6px 12px;}
.templete-con4 .con-tbody-item .item-box .item-text{font-size: 14px;line-height: 28px;}
}
Company development milestones
2000
The Apawwa brand began operating in the Romanian market and was recognized by local dealers and consumers for its cost-effective and stylish design
2011
The Apawwa brand has established branches and localized operations in the Polish market
2018
After more than 20 years of deep cultivation in the field of European children's shoe trade, the founder Mr. Li Jianguo relied on his rich practical experience and deep industry resources to complete the integration of supply chain channels and founded Weeimaii International Trade(Taizhou) Co., Ltd. in Taizhou, Zhejiang, China
2019
Fully open the expansion of online channels, and support dealers to expand new channels such as Amazon and independent websites
2024
The first year of Weimai's data-driven strategy upgrade
In the face of the wave of the digital era, the company launched the "Data Management Reconstruction Plan" in 2024 - working with top data expert think tanks and senior consultant teams at home and abroad to build a three-in-one digital transformation system of "management thinking innovation, system architecture upgrade, and business scenario implementation". Through the deep integration of cutting-edge data governance methodologies and self-developed intelligent management systems, it has achieved a leapfrog upgrade from a traditional operating model to a data-driven organization. This strategic layout not only reshapes the intelligent decision-making ability of the whole process management link, but also sets a benchmark paradigm for the digital transformation of the industry with data assetization operation as the core.
At the same time, the company has established an extensive and mature channel network in Europe, now covering at least 1,500+ stable cooperative channel providers, and continues to promote channel expansion plans to ensure the continuous enhancement of brand competitiveness. Through the operation of local wholesale stores in the two core markets of Poland and Romania, combined with more than 3,000 square meters of modern warehousing facilities and abundant spot inventory, we have achieved rapid response to customer needs and efficient localized service support, helping our brands grow steadily in the European market.
https://www.weeimaii.com
